Connections 2011
ExactTarget’s user conference wows again Several MBers attended ExactTarget’s user conference Sept. 13-15, and they’ll each be sharing the key ideas they took with them from the event. Check back in...
View ArticleClik here to view.
The power of nine quotes
Most memorable quotes from Connections 2011 One thing is for certain: A year or two ago, companies were struggling with the idea of how best to comfortably (that’s a key word) incorporate social media...
View ArticleSocial media success: Southwest Airlines’ rapping flight attendant
Southwest Airlines, as a brand, has always fascinated me. When I think of the airline, the words “Bags Fly Free” first come to mind. I also think of the fun flight attendant who dressed as Elvis when I...
View ArticleLooking at social media as data
Making measurement meaningful You know the story: the resources have been invested, the content has been developed, you’ve listened, you’ve engaged… but now what? Is your approach working? Is the time...
View ArticleLead nurturing
Building relationships to qualify more leads Have you been to a trade show lately? If so, you may have noticed that booth traffic is slower than in the past, and leads are down. With so many companies...
View Article
